Digital and Web Analytics
Our Data and Web Analytics Expertise
Leverage the power of data to make informed decisions and drive business growth
Adobe Analytics Implementation
- Web Analytics Implementation: Seamlessly integrate analytics across web, mobile web, and app properties to track user interactions and behaviors.
- Configuration Setup: Set up event tracking, enhanced eCommerce tracking, and custom variables to capture the data that matters most to your business.
- Requirement Gathering: Work closely with your team to understand your analytics needs and deliver tailored solutions that answer your key business questions.
Adobe Analytics Reporting & Analysis
- User Behavior Analysis: Gain deep insights into user behavior and campaign performance, with actionable recommendations to optimize your strategies.
- User-Level Insights: Leverage advanced tools like Segment IQ to analyze user-level data and uncover hidden trends.
- Automated Dashboards & Reports: Set up daily, weekly, and monthly automated dashboards and reports to keep your team informed and aligned.
Adobe Target
- A/B and Multivariate Testing: Set up and manage A/B, multivariate, landing page, and auto-optimizing tests to improve user experiences and conversions.
- Testing Roadmap Creation: Develop a strategic roadmap for testing based on your business goals and analytics insights.
- Test Ideation & Analysis: Generate testing ideas from analytics reports and analyze test results to drive continuous improvement.
Adobe Audience Manager
- Traits and Segments Setup: Create and manage traits and segments to better understand and target your audience.
- Reporting & Integration: Monitor segment population and match rates, and integrate with various data sources and media platforms for a unified view of your audience.
Adobe Campaign
- Customer Journey Management: Design and manage personalized customer journeys to enhance engagement and loyalty.
- Targeting & Personalization: Deliver targeted, personalized campaigns across multiple channels to drive better results.
- Multichannel Campaign Management: Execute and manage campaigns across email, social, mobile, and more for a cohesive brand experience.
- Marketing Automation: Automate repetitive marketing tasks to improve efficiency and scalability.
- Viral Marketing: Build your brand through creative, shareable campaigns that amplify your reach.
