Corporate Training Program for Adobe Toolset
Course Overview
Our Corporate Training Program for Adobe Toolset is designed to empower your teams with the skills and knowledge needed to leverage Adobe’s powerful marketing and customer experience tools. This comprehensive program covers Adobe Journey Optimizer (AJO), Adobe Target, Adobe Campaign, Adobe Real-Time Customer Data Platform (RTCDP), and leading customer engagement platforms like CleverTap, MoEngage, and WebEngage.
Whether you’re looking to enhance customer journey orchestration, optimize personalization, automate campaigns, or unify customer data, this program provides hands-on training with real-world applications. Participants will gain expertise in designing, executing, and optimizing data-driven marketing strategies, ensuring your organization stays ahead in the competitive digital landscape.
Training Program
Our training program is divided into five core modules, each focusing on a specific Adobe tool or platform
Adobe Journey Optimizer (AJO)
Master real-time customer journey orchestration, cross-channel engagement, and AI-driven personalization.
Adobe Target
Learn A/B testing, multivariate testing, and AI-powered personalization to optimize customer experiences.
Adobe Campaign
Gain expertise in multi-channel campaign management, automation, and audience segmentation.
Adobe Real-Time Customer Data Platform (RTCDP)
Understand data ingestion, identity resolution, and real-time audience activation.
CleverTap, MoEngage & WebEngage
Explore customer engagement, retention strategies, and omnichannel marketing automation.
Why Choose Us?
Expert-Led Training
Learn from certified Adobe practitioners and industry experts with years of experience.
Hands-On Learning
Gain practical experience through real-world case studies, live coding, and project-based learning.
Comprehensive Curriculum
Covering everything from fundamentals to advanced techniques, ensuring participants are job-ready.
Customizable Programs
Tailored to meet your organization’s specific needs, including duration, mode, and focus areas.
Proven Track Record
We’ve successfully trained teams across industries, delivering measurable results and improved ROI.
Who Will Benefit from the Training Program?
Our training program is divided into five core modules, each focusing on a specific Adobe tool or platform
Digital Marketers looking to enhance customer engagement and personalization.
Data Analysts & Engineers seeking to master customer data platforms and analytics.
CRM Specialists aiming to automate and optimize multi-channel campaigns.
Product Managers focused on leveraging user insights for growth and retention.
Marketing Automation Specialists responsible for campaign execution and optimization.
Customer Experience Professionals designing seamless, personalized customer journeys.
Comprehensive Curriculum
1. Adobe Journey Optimizer (AJO):
- Journey orchestration and real-time personalization.
- Cross-channel campaign execution (email, push, web).
- Integration with Adobe Experience Cloud (AEP, RTCDP, Analytics).
- AI-driven recommendations and A/B testing.
2. Adobe Target
- A/B and multivariate testing (MVT).
- AI-powered personalization with Adobe Sensei.
- Integration with Adobe Analytics and Experience Platform.
- Performance optimization and debugging.
3. Adobe Campaign
- Multi-channel campaign management (email, SMS, push).
- Audience segmentation and workflow automation.
- Advanced reporting and integration with Adobe Experience Cloud.
- Deliverability and compliance best practices.
4. Adobe Real-Time Customer Data Platform (RTCDP)
- Data ingestion and identity resolution.
- Real-time audience segmentation and activation.
- Integration with Adobe Target, Analytics, and third-party platforms.
- Data governance and privacy compliance.
5. CleverTap, MoEngage & WebEngage
- User segmentation and behavioral targeting.
- Omnichannel engagement (push, SMS, email, in-app).
- AI-driven insights and campaign automation.
- Retention marketing and performance analytics.
Flexible Learning
Duration
8-16 weeks (customizable based on corporate needs).
Mode
Live Online / In-Person / Hybrid (as per your preference).
Hands-On Learning
Real-world case studies, implementation exercises, and live projects.
Key Takeaways of the Program
Adobe Journey Optimizer (AJO)
- Design and implement real-time customer journeys using behavioral triggers.
- Execute cross-channel campaigns (email, push, web) for personalized engagement.
- Integrate AJO with Adobe Experience Cloud (AEP, RTCDP, Analytics) for unified marketing strategies.
- Leverage AI-driven recommendations for predictive customer interactions.
- Optimize journey performance through A/B testing and analytics.
Adobe Target
- Implement and configure A/B testing and multivariate testing (MVT).
- Utilize AI-powered personalization with Adobe Sensei for targeted customer experiences.
- Integrate Adobe Target with Adobe Analytics and Experience Platform for data-driven optimization.
- Debug and troubleshoot implementation issues efficiently.
- Optimize user experiences with real-time decision-making.
Adobe Campaign
- Design and execute multi-channel campaigns (email, SMS, push) for personalized engagement.
- Automate workflows to enhance efficiency and customer engagement.
- Optimize audience segmentation and targeting strategies.
- Measure campaign performance using advanced reporting and analytics.
- Ensure high deliverability and compliance with marketing regulations.
Adobe Real-Time Customer Data Platform (RTCDP)
- Configure and manage real-time customer data activation.
- Ingest, transform, and unify customer data from multiple sources.
- Implement identity resolution strategies for accurate customer profiles.
- Create and activate dynamic audience segments for personalized marketing.
- Ensure data governance and compliance with global privacy regulations (GDPR, CCPA).
CleverTap, MoEngage & WebEngage
- Implement behavioral analytics and campaign automation using CleverTap.
- Create advanced user segments and AI-driven engagement workflows.
- Utilize MoEngage for real-time personalization and omnichannel marketing.
- Configure WebEngage for end-to-end retention marketing and event-based triggers.
- Optimize campaigns with A/B testing, AI-driven insights, and performance analytics.
Overall Program Benefits
- Gain hands-on experience with real-world projects and case studies.
- Learn from industry experts with years of experience in Adobe tools and platforms.
- Develop data-driven decision-making skills for marketing and customer engagement.
- Enhance your ability to design and execute scalable, personalized campaigns.
- Build in-house expertise to reduce dependency on external consultants.
- Receive a certificate of completion to validate your skills and knowledge.
Download Brochure
For a detailed overview of the program, including course outlines, prerequisites, and key takeaways, download our comprehensive brochure.
Download Individual Brochures
Ready to enroll or need more information?
Contact us today to discuss your training needs and customize a program for your team.
